1. Does your email address accurately represent your business? Do you have a free email address from one of numerous free email providers? Using a free email address not only looks unprofessional, it screams I do not care enough about my business to invest $2 a month for a private email address. It is very simple to sign up for a domain name with the ability to create email address at your company’s web address.
2. Using a free blogging platform is like using a free email. Web hosting is extremely cheap for anyone who is seriously attempting to start a profitable online business. Websites give your customer a place to go to learn about your company, your product, and potentially decide to choose your company. Imagine your potential customer tries to research your product, but can not seem to find it online. Instead, she/he searches for your competitor, finds them, likes it, and makes the purchase.
3. I am not going to ramble about the importance of Social Media because you already know how important it is. Instead I’m going to tell you how you are incorrectly managing your online profile. Restrict yourself and your friends from posting unprofessional comments around your business pages. Do not publicize unprofessional photos or images of your self on your Facebook profile. Always be respectable in your online appearance. It will reflect your brand. Building trust for your brand is one of the most important things in any market.
4. Do not spam your services on every forum. Instead try writing powerful tutorials on different forums in your niche. It is okay to include a link in your signature, but use your words wisely. Make sure the link text is enticing for the people who are reading the forums. Be useful on the forums! Remember, the useful image will reflect on your brand.
5. Last, but not least, make outstanding customer service your number one priority. Respond to the comments on your blog or website. Answer as many questions as you can! Your customers are the ones paying your bills.