In this article I am going to talk about where you can go to find relevant forums in your particular niche.
Using forums as a means to determine what your market want and also as a means to market yourself and your product is a really effective.
People who are active on forums are generally quite passionate about that topic and so it gives you insight into what people are really discussing and things that are relevant to your potential customers.
Therefore you need to first of all find these forums.
The easiest way to do this is to do a Google search. You can search for something like the following:
- keyword forum
- keyword community
- niche forums
Where the word keyword can be a particular keyword that is specific to your online business and the word niche is obviously the particular niche that you are in.
When you do a search like this you will find a lot of forums showing up in your results. It might be tempting to sign up with every single forum that you see.
However it is best to choose only the top forums and use only those for your forum marketing.
So how do you know if a forum will be good or not? Here are a few things that you can check.
How many members does that forum have? If there are only a few members on the forum then that will not be a good place for you to market your business. Ideally you will want to choose a forum that have a lot of members.
Most forums have a membership count that is visible towards the bottom of the webpage. Here you will be able to find out how many members the forum has.
However sometimes you will notice that a forum has many members but in fact these members are no longer active.
You need to choose a forum that has a lot of active members. This means that the members of the forum are using the Forum every day and are being active by posting comments and interacting with each other.
Just as many forums have a membership count towards the bottom of the webpage you might also notice an active membership count or the number of people who are actively on the forum at that moment in time.
This is the member count that you really want to be looking at.
If the forum is active then you know that you will have plenty of people reading your own posts and having visibility to your offer in your signature.
Obviously you will want to choose a forum that allows you to add a signature. Some don’t so it is very important that you check this straight away. If you can’t add a signature then it is probably not worth your while joining that forum. However if it is a very active forum you can still use it for market research.
If the forum allows you to add a signature then you will be able to add your link to your squeeze page to build your list.
There are many rules that you need to follow when you join a forum and you should take note of this. There are unfortunately many people who spam forums and don’t actually post any helpful information.
This is not the type of person that you want to be seen as on any of the forums you join.