Master the Art of Selling Yourself in Forums

People are very skeptical when they are doing business online due to the anonymous nature of the Internet, especially with regard to the bad personal experiences and Internet scams witnessed over the years. Naturally, people find it difficult to trust someone they have never met before. So, you need to know how to sell yourself in forums.

In online marketing, you face so many challenges of building loyalty and trust, establishing face-to-face meeting, or physical contact. This is why online forum is there to bridge the gap with people. It is a perfect way of attracting new customers.

By joining a community that shares your area of expertise you will build a solid business relationship that will attract a pool of future customers. There are many forums that deal with any topic you wish.

You are not expected to pay some charges for registration or posting of messages. Some will even allow you to post some self-promotional signatures you can use in promoting your link and business to your website.

Another way of locating a relevant forum for your business is by doing some keyword searches using any of the major search engines. As expert in your chosen area of interest, forum will enable you to gain reputation and share knowledge. You will be sought after for issues relating to your field, people need to be convinced that you have gained the necessary reputation.

Participating in forum is a great way of humanizing your business and yourself. So that when people are dealing with you, they will not entertain any fear. They will be convinced that they are not communicating with a faceless, nameless business entity. Staking an online reputation will do great harm to your business.

If you are a good and honest person generally, then try to show it in your Internet business, because those things that made you likable offline are also capable of making you likable in online endeavors. Truly, establishing meaningful relationship is like attracting new friends online. Another useful key is to create a transparent and open atmosphere.

In responding to public posts in forums, you may use nickname or your real names, but real names should be used strictly in private correspondences. A little display of courtesy could go a long way in building loyalty and trust. Ensure that what you are selling to people is a valuable commodity at highly reduced rates or fair prices. Be very conscious when you are pricing your goods or service. If they are overpriced, other competitors will take advantage of you. Let the pricing be moderate and friendly. It is a good thing to master how to sell yourself in forums.

Types of Online Forums

A forum is basically a medium where people can exchange their ideas and views on a particular issue. It is a sort of online community where visitors can hold conversations i.e. read and post messages of common interest. There are infinite numbers of forums that are running online like internet marketing forum, technical forums, entertainment forums, sports forums, and many more. Let’s discuss a few of them:

Marketing forum: The marketing forum is community where you can read and post messages that are connected with marketing and its various connected fields. Here you can discuss and increase your knowledgebase about topics connected with internet marketing such as search engine marketing, affiliate marketing, pay per click, offline marketing and alike. Whatever you want to market, whether it’s a product or service, you can get lots of information from these forums. Using the techniques mentioned here you can increase the reach of your marketing which thereby helps to enhance your sales and hence can manifold your profits, earnings and turnover.

Search Engine forum: The search engine is basically an encyclopedia of information. The information consists of web pages, images, etc. There are many search engines that are present but the major ones are Google, Yahoo, and Bing. The search engine forum mainly consists of conversations that are related to search engine optimization and search engine marketing. This is again a medium of knowledge where you can exchange your ideas and get the solution from various people.

Make Money Online forum: There are money making forums that helps you to find ways with which you can make money online. It provides you various tips and tricks with the help of which you can earn money by sitting in the comfort of your home. The fundamental requirement is internet and dedication to work; and no one can stop you from earning good bucks. There are many ways that you can choose from like business development, ecommerce, content development, and so on. There are eBooks that helps to guide you through the whole process and you can move ahead in this field.

Design and development forum: The design and development forums include discussions on HTML, PHP, web designing and graphics and also the scripting part could also be discussed in these types of forums.

Marketplace forum: In this of forums you find discussions related to buy, sell and trade of products and services. The conversations can be found connected with the deals on domain name sales, website sale, link sale and lot more.

Affiliates: 5 Signs Your Business Looks Unprofessional

Email

1. Does your email address accurately represent your business? Do you have a free email address from one of numerous free email providers? Using a free email address not only looks unprofessional, it screams I do not care enough about my business to invest $2 a month for a private email address. It is very simple to sign up for a domain name with the ability to create email address at your company’s web address.

Website

2. Using a free blogging platform is like using a free email. Web hosting is extremely cheap for anyone who is seriously attempting to start a profitable online business. Websites give your customer a place to go to learn about your company, your product, and potentially decide to choose your company. Imagine your potential customer tries to research your product, but can not seem to find it online. Instead, she/he searches for your competitor, finds them, likes it, and makes the purchase.

Social Media

3. I am not going to ramble about the importance of Social Media because you already know how important it is. Instead I’m going to tell you how you are incorrectly managing your online profile. Restrict yourself and your friends from posting unprofessional comments around your business pages. Do not publicize unprofessional photos or images of your self on your Facebook profile. Always be respectable in your online appearance. It will reflect your brand. Building trust for your brand is one of the most important things in any market.

Forums

4. Do not spam your services on every forum. Instead try writing powerful tutorials on different forums in your niche. It is okay to include a link in your signature, but use your words wisely. Make sure the link text is enticing for the people who are reading the forums. Be useful on the forums! Remember, the useful image will reflect on your brand.

Customer Service

5. Last, but not least, make outstanding customer service your number one priority. Respond to the comments on your blog or website. Answer as many questions as you can! Your customers are the ones paying your bills.

8 Tips for Effective Online Reputation Management

Negative online content is a serious problem for any person or business. There are different places online where people can mention you or talk about your business either in a constructive or damaging way. Nowadays, most consumers will do a research first before buying a certain product or using a particular service. Consumer complaint websites have become rampant and are extremely influential where they allow anyone to leave feedback and post reviews. It may be confusing or you usually don’t know where to begin when it comes to monitoring and managing your online reputation so here are a few tips for you to get started.

Here are 8 Reputation Management Tips

1. Google Yourself – Take time to Google your business name to find out what is being said about your business online.

2. Answer Negative Comments – Do not ignore negative comments. Be proactive and talk to the person who wrote the review to see how you can fix the problem.

3. Start Blogging – Blog posts help push down negative reviews and get them off of page one. The more you blog, the faster your blog posts will fill up the search engine results.

4. Submit Press Releases – Publish press releases on a regular basis to keep a steady stream of fresh and positive content on the web about you or your business.

5. Get Social – Google places a lot of quality on social media sites – the more social media profiles you have, the better. You can also ask your happy and satisfied customers to leave reviews for your service or company.

6. Join Industry Specific Forums – Find forums related to your industry and join them. Become active on these forums and always have your business link your signature if allowed.

7. Practice Search Engine Optimization – SEO is good for more exposure and for building s strong reputation in terms of relevance and importance. Make sure your website and other web properties are fully optimized.

8. Think Before You Speak Online – once you post information on the web, it is out there and can’t be taken back so post carefully.

Making a strong reputation whether online or offline is quite significant for any business or individual. People, businesses, or even employers would likely refuse to interact or do business with a person or company if they found negative information about them in the Internet. Online Reputation Management companies offer various online reputation services to help people and businesses remove negative content. These companies are also responsible of monitoring or keeping track of their social media presence. Consider online reputation management as an online version of Public Relations. It is simply improving your public image or your business’ image online using the right plan of action.

How to Make a "Sticky" Web Site with Web Forums

Internet is all about communication between people. Those people belong to some groups. People with similar interests form groups where they are able to discuss about their area of interest, to help each other and to learn more about other members. One of the most used ways for communication between like-minded people are web forums. How this can help to your business?

In order to have success on the Internet you have to have repeat visits. In order to people visit your site on a regular basis you have to constantly make your content fresh, to make regular updates. You can post articles relevant to your business, you can post the latest industry news and you can have a web forum.

One of the main advantages of web forums over before mentioned techniques for having a “sticky” web site is that after some time, web forums are “self going”, at least in some way. In other words, you won’t have to spend your time in creating fresh content – your forum members will do that instead of you! This doesn’t mean that you won’t have to do anything. Depending on the size of the forum, there are people called moderators who take care that the discussion is going on the right way. Companies have management, web forums have moderators. Some popular web forums have more than 50,000 members, and anytime you can find at least 200-300 people online. Corporate forums don’t have that many members but you will also need at least one person who will be responsible for your forum.

Web forums are great because this is one of those ways that help you to stay in touch with your visitors and customers. Visitors need to complete the registration form so this way you will have their names and email addresses. This way you can offer them to subscribe to your email newsletter. Like in subscription forms for email newsletters, don’t require too much information from your visitors. Every member of your forum will have an unique username and a password.

Web forums are consisted of categories. So if you are in Internet marketing business your forum can have categories like Email Marketing, Search Engines, Domain Names, Web Hosting, Web Services and etc. For the start, it is better to have fewer categories that will be more general. Later you can make more categories that will be more specific. Every category should have a moderator who is usually very knowledgeable person about that category who will start interesting discussions and, therefore, engage other members to post their answers.

The most important thing in having a successful web forum is quality of posts and then number of posts. Quality and only after that quantity. When you start your forum, you will probably have a low posting activity. That’s why you will have to “persuade” your forum members to be posters and not only lurkers. This won’t be so easy.

At first, in lack of discussion, maybe you will need to post interesting news about your industry and to post smart tips that you know that are of interest of you members. Later, with increasing your forum membership base you will have more and more posting activity. In order to build your membership base you can ask your members to invite their friends to join the forum. Also, you can offer a contest based on quality and number of messages. For example, you can start with choosing the Member of the Month. Winner will be chosen by other members based on quality of his/her posts. It is great for increasing loyalty. Another good thing for increasing your forum activity is to say, for example, that people with more that 30 posts will get an e-book and members with more than 100 posts discount on your products. Usually web forum software categorize members in groups so new members with less than 10 posts can be in Newbies group, with less than 100 posts in Juniors category and with more than 100 posts Addicts. Forum software usually offers a so called Avatars feature so your members will be able to place an image below their username. There they can place their photos, too. Also, quality web forums software offers that members rate posts.

Web forums are great supplement for articles and email newsletters, for getting a better feedback. For example, when you post an article on your web site or in your email newsletter, at the end of your article you can make a link to a discussion about that article and topic on your web forum. Also, you can include subjects of your most popular threads on your main page.

Having a corporate web forum is a value-added service to your visitors. If you build a quality web forum they will appreciate it very much because you are the one who provides them with source for gaining new knowledge. Also, with web forums you are building ongoing relationship with your members. Some of them are your clients and many of them can be your clients. It is up to you. With providing great answers in your forums you will increase your credibility that can persuade your members to buy your services. People buy from companies they trust.

Web forums are very useful for companies in one more way. For example, if you are a software company, you can (and you should) make several categories in your forum for your products and services. There, your members will be able to ask about your software, to give tips for maximizing its possibilities, to give suggestions for future upgrades… So this way, many of your forum members will serve as your technical stuff. Did I say free of charge?

Quality web forum makes the web site very “sticky”. People are coming back to read new messages, to check if they have private messages, to post new messages… They will be notified each time someone replies in thread they watch, if they chose that option.

Actually, the only disadvantage of web forums is the amount of time to get it up and running, to have an ongoing conversation and good members activity. Later you will have to spend your time for moderation, in order to make sure that members post appropriate messages, that they are not spamming and that the discussion is on the right track. However, good news that your reward will be higher profit, as well.

There are quality free and fee based web forum software. Recommendation for free forum software goes to Simple Machines – http://www.simplemachines.org and for fee-based forum software for vBulletin http://www.vbulletin.com.