Local SEO Services to Promote Your Local Business

For the past few months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local SEO. I contacted a professional SEO company providing local SEO services. After analyzing my business and its visibility issues, the SEO team presented me with an SEO package that included a wide range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to promote my business.

Local Listing Sites: Local SEO makes use of local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that target local/geo targeted terms, for optimizing local search results. The SEO Company provided strategies that helped increase the ranking of my local business listing on these sites. Now, when someone searches for Denver-specific data relating to my business, the information on my business that is stored on all these sites appears as a top search result.

With enhanced online visibility, I find that more local customers have started to visit my website, which is working to promote my brand. My service provider took care to choose only local listing sites authorized by Google for promoting my small business.

Back linking: Local SEO services include building inbound links to a business website. In keeping with Google’s latest Penguin update, my SEO service provider took care to build backlinks to my website from reliable websites with content relevant to my business. I realized that relevancy was crucial because the search engines identify keywords on the basis of the backlinks. Another significant aspect is link speed or the speed at which backlinks are created. The SEO team built backlinks slowly and systematically, as any unnatural speed could make Google look at my links as spam. In addition, they also employed tactics such as social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, and other strategies were adopted to improve results.

Social Media Promotion: My service provider also used effective social media optimization strategies to drive my target audience to my website. They built my business profile on popular social networking sites such as Facebook, Twitter, Google+ and more and created posts in them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines, particularly Google, show search results from social media sites (Facebook, Google+, Twitter, and more) these profiles are also helping to drive more organic traffic to my site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.

Social media marketing involves the maximum utilization of marketing potential with the features (paid advertising facility, contests, business pages in the case of Google+, and more) in social media sites. In my experience, focusing on a particular social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to promote your business online.

Online Advertising

Pay per Click advertising (paying money to search engines to display your website on top search results) is regarded as a powerful way to promote business online due to easy implementation, high Return on Investment (ROI) and better traceability. The SEO team provided my business with PPC advertising services, also known as geo-targeted PPC. The advertising was focused on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were used in my geo-targeted PPC.

The local SEO services provided by the SEO company help draw the attention of more local customers to my website and helped in the online promotion of my restaurant – something which I definitely couldn’t have achieved on my own.

Tips to Successful Forum Posting for SEO

What is a Forum Posting?

The Forum is a great way to interact with other members on your Network. An Internet forum is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived. Also, depending on the access level of a user and or the forum set-up, a posted message might need to approve by a moderator before it becomes visible. Depending on the forum set-up, users can anonymous or have to register with the forum and then log to post messages. Usually you do not have to log in to read existing messages.

Categories of Forums:

1. SEO Forum posting.

2. Forum Site for SEO.

3. Free forum post.

4. Writing posting.

SEO Forum posting

By posting some good short articles in the forums or by guiding your website to the users helps in driving the traffic. In SEO Forums posting in next to Social Networking Websites. Social networking brings more traffic considering to others and the next follows the forum Posting.

You can post on new topic or reply to asked question. Try to post good reply to the asked questions and Post Good content in the new topic. Many forums are strictly moderated by the owners to avoid spam. First register with the forums and post some of the good new topic and good replies in the forums without adding any of the back links to your website.

Site for SEO

Example site for forums:

http://samacheerkalvi.co.in/forum

Free forum post

You can build relevant links back to your site pretty fast if you keep involved in a few popular forums have related to your niche. This is also a good way to build up sort of following and be looked upon as an expert in your field.

Start by finding a forum that you believe has some good traffic and discussions have related to your niche. The more related to your niche the better. Remember our goal is to get that natural search result for a keyword term. Go ahead and sign up. Make sure you go through and get all the settings set in your profile.

Writing posting

The term “High Quality” is very subjective when applied to forum posting. Many forum administrators would however agree that there are some requirements on forum must meet before it can considered a high quality post. The quality post is Grammatically corrects, Spell checked, Relevant to the niche subject and Well-written.